Dr. Arpan Kar

Academician, researcher, consultant, trainer & blogger. To know more, let us connect!

Academic Experience

Indian Institute of Technology Delhi – Assistant Professor, DMS         (June 2014 – current)

  1. Member, Smart Campus Committee, IIT Delhi
  2. Convenor, Smart Cards Committee, IIT Delhi
  3. Co-Chairman, Student Placements and Corporate Interaction, DMS, IITD
  4. Member/Coordinator, Case Study and Case Research Center, in DMS, IITD
  5. Coordinator,  Faculty and Post Doctoral Fellow Recruitment, in DMS, IITD
  6. Member, Committee for Priority Area Identification, in DMS, IITD
  7. Member, Committee for Policy & Vision, in DMS, IITD
  8. Member, Department Faculty Board, in DMS, IITD


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Indian Institute of Management, Rohtak – Assistant Professor(V)     (June 2012 – June 2014)

  1. Chair, Research Committee (Responsibilities: promoting/facilitating research, funded projects)
  2. Member, Placement Committee for Post Graduate Programme in Management participants.
  3. Member, Admissions Committee, for Post Graduate Programme in Management through CAT
  4. Member, PGP Executive Committee & PGP Committee, for the Post Graduate Programme.
  5. Chairman/Committee Member in organizing 6 national business summits and conferences to facilitate corporate relations and academia-industry interaction.
  6. Committee member of reviewing and approving content for public domain.
  7. Selection Committee Member/Chair for key administrative positions, like Chief Corporate Relations Officer; Secretary to Director, and many other important portfolios.

Corporate Experience

Business Consultant in Cognizant Business Consulting (2011 - 2012)
  • Managed the commercialization of the 8 solutions in MDM-in-a-Box, a portfolio of advisory solutions initiated with $3 million in Master Data Management with a revenue potential of $150 million. (Part of Cognizant’s 2015 Strategic Initiatives for Non-Linear Growth).
  • Strategizing the Marketing of Sliver projects including identifying marketing channels like webinars, events, websites, magazines; development of leads from multiple channels and networks; tracking and generating leads in SFDC; exploring existing accounts and coordinating pre-sales activities.
  • Development of pricing models including development of the IP licensing fee, Software as a Service pricing and Business Process as a Service pricing models for the Sliver solutions portfolio.
  • Protection of IP for MDM Sliver (through Trademarks, Patents and Copyrights)
  • Solutioning offerings on Cognizant’s Enterprise Entity Master for Retail and Supply Chain verticals
  • Identification of problems which may be addressed using MDM, and creating solution roadmaps and authoring whitepapers for futuristic needs.

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Business Development for Assets, IBM Research - India Research Laboratory
(2008 – 2009)
  • In 1st engagement, focused on the commercialization of 4 research products / solutions, involving Real time Email Analytics, Telecom Social Network Analytics, Audio Auto-Encryption Solution and Mobile Dynamic Workforce Management Solution.
  • Pricing of products/solutions with a gross valuation over 4 million USD for engagements with major clients like HDFC Bank, Bharti Airtel, Verint & DNA Telecommunications.
  • Project focused on estimating impact value to client in engagements, understanding technology adoption factors, pricing, competitive analysis and market entry strategies of the research products.
  • In 2nd engagement, commercialization of a portfolio of Speech Technology Assets at 69.1 million USD in 2009 to 214.5 million USD in 2012. Also worked on the market entry, adoption and future capability enhancement strategies for the portfolio of Speech Technology Assets.


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Selective Industry Projects
  • Zintro Inc., 2010 onwards, provided consulting / advisory via telephony on initial setup strategy, e-marketing strategy, sourcing strategy & general business management for multiple start-up e-commerce ventures. 
  • Aditya Birla Group, 2009, conducted a primary market research & feasibility study to set up of MORE retail outlets in cities of Bihar & Jharkhand. Recommendations were implemented.
  • Tata Steel, 2008, conducted a primary market research study and a repositioning strategy for the steel sheets in Jharkhand & Bihar. Pricing recommendations implemented.